As a writer, in the current climate, in order to be seen, you have to be willing to be seen.
Writing is not what it was a generation ago. There are more than one way to be noticed, to get an agent, and even to get published! With invention of social media, and the diverse platforms social media provides, there is more than one way to be noticed.
I’m an independent author, I get it. But the great thing about having and maintaining a social media presence is that you get to set it up! You dictate when you post, how often you post, and determine content. In setting everything up, it is best to have either 2-3 platforms you can manage. If all else fails, you may need to outsource or delegate (read: it is not a bad thing to delegate social media activity).
I know what you’re thinking. You’re job as a writer is to write. And you’re right. However, as an indie author, you will have to begin to craft an on-line presence; you gotta be seen. The quickest way to be seen is social media. The ultimate goal being visibility and attention; both as an author and for your work.
Here are three things you can do in short order:
Official Author Hub. This the page you have where all the announcements are made. This main page should have a nice picture of you and your contact information. This can be either be on Instagram or Facebook. But, there needs to be a place in the social media universe where someone can enter your name and you pop up!
Email lists. These are easy to set up through a dedicated email address. These lists announce new releases for your work, pre-order information, and even telling your followers ‘Happy Birthday!’ These lists provide engagement, contact and help to build your audience. Use all your tools!
Consistent Posting. Social media can be an ocean, and having consistent posting will keep you from drowning! This will require planning on your part and discipline. If you/your team post on Mondays and Thursdays, you need to post Mondays and Thursdays. This will produce reliability for your audience, as well as give those interested in your work consistent or fresh information.
The best part of being an indie author on social media is that you can craft your brand. The thing is, what do you want your brand to say?